The Pivot Isn't the Destination. It's the Skill.

Leroy's Water Street Coffee, Ephraim (Door County), WI

When people hear Jennifer Larson's story, they often start with the coffee shop.

The idea.

The leap.

The business.

The opening of Leroy's Water Street Coffee in Door County, WI

And while that's certainly part of the story, Jennifer would likely tell you the coffee shop isn't THE pivot. It's one of many pivots. One chapter. One decision.

One experience that taught her something she couldn't have learned any other way.

Because that's the thing about pivoting. We tend to think it's a single moment. A

dramatic decision. A resignation letter. A move. A launch. A beginning. But more often

than not, a pivot is a series of choices that slowly teach us who we are becoming.

The coffee shop happened because of the pivots that came before it. And the pivots

which followed happened because Jennifer was willing to take the first one.

That's what makes her story so powerful.

Not that she started a business.

Not that she built something from scratch.

Not even that she was doing the thing - and succeeding.

It was she willing to enter a season of uncertainty without knowing exactly where it

would lead. Most people want certainty before they move. Jennifer moved and found

clarity along the way. There's a difference.

One keeps us waiting. The other keeps us growing. And if you have ever connected or

networked Jennifer, you likely felt this distinction. She doesn't talk about change as

though it is a destination. She talks about it as though it is a skill.

A practice.

A muscle which gets stronger each time we use it.

Because the women who navigate change most successfully aren't necessarily the

ones with the best plans. They are the ones willing to remain curious when the plan

changes.

They are the ones willing to gather information, ask questions, learn from failure, and

keep moving. They understand the first pivot rarely leads directly to the final destination.

Instead, it leads to the next lesson. The next opportunity. The next version of themselves.

And eventually, when they look back, they realize every pivot mattered. Even the ones which didn't work.

Especially the ones that didn't work. At Ready. Set. Pivot., we spend a lot of time talking about what's next.

The next role.

The next chapter.

The next possibility.

But perhaps the better question is this: what if the thing you are considering is not the final answer? What if it is simply the next experience you need? What if it's the thing that teaches you what comes after that? And after that? And after that?

Jennifer's story reminds us change doesn't require certainty. It requires willingness.

A willingness to start.

A willingness to learn.

A willingness to trust movement creates momentum.

And that momentum creates possibility.

So whether you are thinking about launching something, leaving something, building something, or simply exploring what's next, consider this your reminder: The pivot is not the destination.

The pivot is the beginning.

And sometimes one decision—one coffee shop, one conversation, one opportunity, one leap—changes far more than you ever imagined it would. Not because it was the answer.

But because it helped you find the next question. And that'd where the real magic begins.